Maximising Market Research Data
Online consumer research platforms allow companies to survey highly specific target groups and gather consumer opinions in minutes. They do not provide fast results but are cost-effective and allow for real-time monitoring.
Making the most of the data collected is key. FUEL has partnered with South Africa’s leading market research platform to offer our clients consumer research insights that interact with their LMS to highlight required training actions. We call this enhanced market research service, InsightFUEL.
The InsightFUEL platform gathers market research and automatically evaluates it against your company’s training content and objectives using AI and machine learning.
The solution is fully managed by FUEL to ensure success and smooth operation. Multiple projects can be run simultaneously if required.
Types of projects include:
- Consumer surveys
- Mystery shopping
- Product sampling
- Idea generation
- Design feedback
- Ad testing
- Brand positioning
- App testing
FUEL creates, runs, and manages these research campaigns on your behalf. Depending on the type of project, feedback can start being received in minutes, providing advanced analytics displayed on data dashboards.
The benefits of InsightFUEL include:
Targeted
Consumer audiences are crowdsourced online to match your desired target market demographics and lifestyle interests.
Low-Cost
Costs are generally 50 percent cheaper than traditional market research. Pricing is based on the type of survey, the number of questions, and the number of participants.
Quick
Surveys are sent immediately to consumers. Feedback is received in minutes and displayed on a real-time dashboard.
How does the process work?
- Create surveys. A built-in form builder includes various question types, logic jumps, and other advanced features.
- Target audiences. Audiences are defined to match your needs through the platform’s standard demographic profiling and advanced lifestyle filters.
- Collect responses. Once a survey is sent, consumers matching your audience requirements are immediately notified. Feedback from participants can start being received in minutes.
- Connect research and training data. The platform automatically correlates research feedback to the training data in your LMS.
- Identify issues. Specific areas of underperformance at sites are highlighted in the reporting analytics.
- Recommend actions. Training campaigns are specified for delivery to those sites where performance issues have been identified. These campaigns can include training content already in your LMS and suggested new content to be created due to identified gaps in performance.
To find out more about InsightFUEL and how it can work for your company, please get in touch. info@fuelonline.co.za
